The Decline of Community-Based Yoga Studios: What Went Wrong

The Decline of Community-Based Yoga Studios: What Went Wrong

When I started practicing in 2002, there wasnt a yoga studio on every corner. Yoga hadn’t quite hit the granola standard yet (when its not just for hippies anymore). Practice in general was still counterculture, with lineage-based yoga studios having been established for a decade or two. It wasnt yet seen from a consumerist athleisure lens. This was at a time when traditional yoga studios had begun to propagate naturally into smaller studios— organic growth that allowed up-and-coming teachers to enter full time teaching, inside their own four walls. It was a time before the big boxes, the local chains, and venture capital from Wall Street. Yes, at one time, independent yoga studios were owned by people who had made exotic journeys and devoted insane…

The Impact of COVID-19 on the Yoga Industry: Opportunities and Setbacks

The Impact of COVID-19 on the Yoga Industry: Opportunities and Setbacks

The COVID-19 pandemic brought unprecedented challenges to nearly every industry, and the yoga world was no exception. Almost overnight, yoga studios were forced to close their doors, and teachers and students alike had to adapt to new ways of practicing. The pandemic accelerated changes in how yoga is taught and consumed, from the rapid rise of online classes to the reimagining of yoga spaces and teaching models. While the setbacks were significant—particularly for independent teachers and studios—the post-pandemic landscape also presents opportunities for transformation and growth.

A New Path Forward for the Yoga Industry

A New Path Forward for the Yoga Industry

The COVID-19 pandemic exposed deep flaws in the yoga industry, from unsustainable business models to the growing commercialization of the practice. This collection of essays explores the rise, collapse, and potential rebirth of the industry, offering solutions focused on sustainability, equity, and community. By addressing long-standing challenges, we have the chance to rebuild an industry that honors yoga’s spiritual roots while supporting teachers, students, and studios alike.

What Yoga Teachers Can Learn About Business from Strippers

What Yoga Teachers Can Learn About Business from Strippers

The first time I realized that I had something to learn from pole dancers was when I was teaching contortion at a pole dancing studio in exchange for private lessons on the Lyra (aerial hoop– it went fine). Some students I knew were nursing sore wrists, but the pole fitness enthusiasts who were also exotic dancers professionally seemed to be able to do twice the amount of stuff with half the prep. I guess if your money depends on you being able to hold on to a pole, you’re gonna take good care of your wrists. That wasn’t the only thing I learned about money from strippers, though. This article was inspired by a podcast I listened to called “The Economics of Everyday Things”– its…

The Glitter and the Grind: Drag Queens, Yogis, and the Price of Dissent

The Glitter and the Grind: Drag Queens, Yogis, and the Price of Dissent

RuPaul’s Drag Race has had an incredible impact on the queer community in the United States, turning hardworking performance artists into household names with niche celebrity status. comes inevitable scrutiny and challenges.This dynamic reminds me of the issues within the Ashtanga yoga system, particularly around authorization, certification, and the balance between a marketplace driven by profit and power versus being a learning organization.

Echoes from the Forest: Insights for a Thriving Mysore Community

Echoes from the Forest: Insights for a Thriving Mysore Community

Today’s post intertwines the wisdom of my mentor, Kristen Krash, with my work as a mysore style Ashtanga Yoga teacher. Kristen, an inspiring figure in both my life and in her groundbreaking work regenerating a cloud forest in Ecuador, offers profound insights into the interconnectedness of all things.  Kristen’s article “Why those big-tree planting projects fail. And why ours is succeeding”  is a story of resilience, regeneration, and the intricate tapestry of community building— all in a forest environ. The gist of it is that it takes more than a bunch of big trees to make a forest. I see parallels between Kristen’s observations about forest regeneration and the nurturing environment of a Mysore yoga community. I believe these insight offers a unique perspective on how…

Unboxing Autonomy: Evolving Educational Perspectives

Unboxing Autonomy: Evolving Educational Perspectives

How can we break free from authoritarian educational constraints while fostering a learning environment that values autonomy, embraces diverse knowledge sources, and turns doubt into curiosity? That’s what I attempt to explore. Join me as I offer innovative solutions for overcoming dependency on leaders, welcoming unexpected wisdom, and transforming skepticism into a journey of discovery.

The Business of Yoga: A Guide for Mindful Ashtanga Practitioners

Are you an Ashtanga yoga practitioner who is considering becoming a yoga teacher? Or are you already a yoga teacher who wants to improve your business skills? Then this guide is for you! In this article, we will explore the business aspect of yoga teaching and give you tips on how to run a mindful business. The Importance of Your Niche As a yoga teacher, it’s important to find your niche. Your niche is the area of focus within yoga teaching that sets you apart from other teachers. For example, you may specialize in teaching Ashtanga yoga for beginners or yoga for athletes. By choosing a niche, you can build a brand around your expertise and attract students who are looking for that specific type…

From Studio to Retreats: How Ashtanga Yoga Teachers Can Build Experience and Income

Hello, hello, hello, Ashtanga yogis! Are you looking to build your experience and create new revenue streams as a yoga teacher? If so, you’ve come to the right place! In this blog post, we’ll explore different teaching formats and opportunities that can help you achieve your goals. Let’s dive in! Part 1: Building Experience Part 2: Creating Revenue Streams Part 3: Maximizing Passive and Residual Income Part 4: Understanding the Importance of Connection Conclusion: Whether you’re looking to build experience or create new revenue streams, there are plenty of opportunities out there for you. By exploring different teaching formats and opportunities, you can find new and exciting ways to share your love of yoga with others. And remember, connection is at the heart of the…

Marketing Your Ashtanga Yoga Business: Tips and Strategies for Success

If you’re an Ashtanga yoga teacher looking to build your business, marketing is key. But let’s be real, marketing can feel overwhelming and daunting. Don’t worry, we’ve got you covered with some tips and strategies to help you build your brand, connect with students, and grow your business. Daily Marketing Practice: Just as a regular yoga practice is essential for growth and flexibility, a daily marketing practice is essential for building your business. Set aside time each day to update your website or social media accounts, send out emails to your subscribers, or plan upcoming workshops and retreats. Consistency is key, even when your classes are packed or when attendance is low. To Brand or Not to Brand: While branding can be important in building…