Marketing Your Ashtanga Yoga Business: Tips and Strategies for Success

If you’re an Ashtanga yoga teacher looking to build your business, marketing is key. But let’s be real, marketing can feel overwhelming and daunting. Don’t worry, we’ve got you covered with some tips and strategies to help you build your brand, connect with students, and grow your business.

Daily Marketing Practice:

Just as a regular yoga practice is essential for growth and flexibility, a daily marketing practice is essential for building your business. Set aside time each day to update your website or social media accounts, send out emails to your subscribers, or plan upcoming workshops and retreats. Consistency is key, even when your classes are packed or when attendance is low.

To Brand or Not to Brand:

While branding can be important in building a business, it’s not essential for new or freelance teachers. Instead of focusing on a clever name or tagline, focus on the experience and feeling your classes or studio provides for students. As an Ashtanga teacher, you already have a unique offering that sets you apart from others. Your students will attach importance to the feeling they get from your teaching, so focus on delivering a positive experience.

Content Strategy:

When it comes to social media and marketing, it’s important to strike a balance between personal and professional. Your students will likely find your personal accounts, so make sure everything you post is within a professional scope. Share something personal from time to time, like a photo of your dog or a funny anecdote, but don’t overdo it. In all other marketing, focus on the benefits to students and provide a clear call to action.

Building an Email List:

Email marketing can be a powerful tool in building your business. Start by creating a sign-up form on your website or social media accounts. Offer something of value in exchange for an email address, like a free video tutorial or a discount on a class. Make sure your emails are well-written, informative, and not too spammy.

Crafting Your Bio:

Your bio is often the first introduction potential students have to you and your business, so make it count. Tell your story and describe the transformative event that instigated your becoming a teacher. Focus on the benefits students will experience in your classes, and address potential concerns newer students may have.


Marketing your Ashtanga yoga business doesn’t have to be overwhelming or daunting. By setting aside time each day for marketing, focusing on the experience and feeling your classes provide, maintaining a balance between personal and professional on social media, building an email list, and crafting a compelling bio, you can start to build your brand and grow your business. Remember, consistency and authenticity are key. Happy marketing!

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