As yoga continues to grow in popularity, it has transformed from a deeply personal and spiritual practice into a commercialized industry. This shift has introduced a series of ethical dilemmas for teachers, students, and studio owners alike. At the same time, the rise of competition within the yoga community—among both teachers and studios—has further complicated the landscape, pushing some to prioritize profit over authenticity, and even engaging in unethical practices to maintain market share. From Tradition to Transaction: The Commercialization of Yoga When I first began practicing yoga, it was rooted in personal growth and spiritual inquiry. The focus was on developing mindfulness, compassion, and resilience. However, over the years, I’ve witnessed a shift as corporate entities and franchises entered the yoga space, prioritizing revenue…

The modern yoga industry has shifted away from teaching a practice that once ecnouraged and even required ongoing learning, self-reflection, and personal growth. Instead, the commercial interests have been prioritized over genuine education. This shift has left both students and teachers navigating a system that often exploits their desire to learn and grow. Nowhere is this tension more evident than in the yoga teacher training system, which, while serving as a lifeline for the industry, has become deeply flawed. The Importance of Lifelong Learning in Yoga The essence of yoga is continuous evolution. For students, this means approaching each class with curiosity and an open mind, recognizing that there is always more to learn—not just in the mastery of physical postures but in the exploration…

When I started practicing in 2002, there wasnt a yoga studio on every corner. Yoga hadn’t quite hit the granola standard yet (when its not just for hippies anymore). Practice in general was still counterculture, with lineage-based yoga studios having been established for a decade or two. It wasnt yet seen from a consumerist athleisure lens. This was at a time when traditional yoga studios had begun to propagate naturally into smaller studios— organic growth that allowed up-and-coming teachers to enter full time teaching, inside their own four walls. It was a time before the big boxes, the local chains, and venture capital from Wall Street. Yes, at one time, independent yoga studios were owned by people who had made exotic journeys and devoted insane…

The COVID-19 pandemic brought unprecedented challenges to nearly every industry, and the yoga world was no exception. Almost overnight, yoga studios were forced to close their doors, and teachers and students alike had to adapt to new ways of practicing. The pandemic accelerated changes in how yoga is taught and consumed, from the rapid rise of online classes to the reimagining of yoga spaces and teaching models. While the setbacks were significant—particularly for independent teachers and studios—the post-pandemic landscape also presents opportunities for transformation and growth.

The first time I realized that I had something to learn from pole dancers was when I was teaching contortion at a pole dancing studio in exchange for private lessons on the Lyra (aerial hoop– it went fine). Some students I knew were nursing sore wrists, but the pole fitness enthusiasts who were also exotic dancers professionally seemed to be able to do twice the amount of stuff with half the prep. I guess if your money depends on you being able to hold on to a pole, you’re gonna take good care of your wrists. That wasn’t the only thing I learned about money from strippers, though. This article was inspired by a podcast I listened to called “The Economics of Everyday Things”– its…