When I started practicing in 2002, there wasnt a yoga studio on every corner. Yoga hadn’t quite hit the granola standard yet (when its not just for hippies anymore). Practice in general was still counterculture, with lineage-based yoga studios having been established for a decade or two. It wasnt yet seen from a consumerist athleisure lens. This was at a time when traditional yoga studios had begun to propagate naturally into smaller studios— organic growth that allowed up-and-coming teachers to enter full time teaching, inside their own four walls. It was a time before the big boxes, the local chains, and venture capital from Wall Street. Yes, at one time, independent yoga studios were owned by people who had made exotic journeys and devoted insane…

The COVID-19 pandemic brought unprecedented challenges to nearly every industry, and the yoga world was no exception. Almost overnight, yoga studios were forced to close their doors, and teachers and students alike had to adapt to new ways of practicing. The pandemic accelerated changes in how yoga is taught and consumed, from the rapid rise of online classes to the reimagining of yoga spaces and teaching models. While the setbacks were significant—particularly for independent teachers and studios—the post-pandemic landscape also presents opportunities for transformation and growth.

The first time I realized that I had something to learn from pole dancers was when I was teaching contortion at a pole dancing studio in exchange for private lessons on the Lyra (aerial hoop– it went fine). Some students I knew were nursing sore wrists, but the pole fitness enthusiasts who were also exotic dancers professionally seemed to be able to do twice the amount of stuff with half the prep. I guess if your money depends on you being able to hold on to a pole, you’re gonna take good care of your wrists. That wasn’t the only thing I learned about money from strippers, though. This article was inspired by a podcast I listened to called “The Economics of Everyday Things”– its…