Airport and Ivy League — on writing for everyone
The first time I said it out loud, I was describing a podcast — Next Big Idea, the one where they take two recent books and have the authors on for twelve-minute snippets of takeaways — and I heard myself say: I appreciate the skillfulness of a communicator who can reach the kinds of audiences that are both at airports and at Ivy Leagues. That was my whole endorsement. That was what I meant. Then I sat with it, because it could sound like a compliment and it could also sound like a hedge. Like I was saying: readable by the masses, and also respectable. Smart enough to impress, simple enough to sell. Which is where I had to stop myself, because that’s not what…
