#futurism
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2026
A24, the indie-darling studio known for cultivating an artist-first brand, is taking a $75 million investment from Google as part of a DeepMind partnership to build AI tools for film production and distribution. Fans revolted online, and the optics worsened given that the director of A24's biggest hit, 'Backrooms,' recently called generative AI a symptom of cultural rot. A24 insists the tools will preserve creative control and won't resemble prompt-based generation, though its in-house lab is already building AI storyboard tools.
Teaching:
• Brand loyalty in a yoga shala works like A24's: students come for the lineage and culture, not the marquee teacher, which raises the stakes when tools or methods change
• Frame for students the difference between a tool that augments attention versus one that replaces it, the same fork A24 is navigating
• Use this in a class theme on intention: a storyboard is just a sequence, but the body learning the sequence is the practice
• When introducing tech-assisted features at ashtanga.tech, name the line clearly so students don't feel the Belsky-style hedge
Writing seeds:
• Essay: 'The A24 Problem in Yoga' on how trusted brands lose the room the moment their values appear negotiable
• Shala Daily post on why generative shortcuts in practice (apps that 'sequence for you') feel like prompted storyboards for the body
• Piece for michaeljoelhall.com on Kane Parsons' line about AI as 'symptom of rot' applied to wellness tech and algorithmic self-optimization
• Newsletter seed: 'Tools that preserve creative control' - what that phrase actually requires, in studios and in studios
Idea map:
• Connects to systems literacy: knowing which layer of a system a tool intervenes in determines whether it deskills you or extends you
• Embodiment thread: storyboards vs storyboarded bodies, the difference between previsualizing and proprioception
• Attention as the real asset: A24's fans are defending a culture of attention, the same thing daily practice protects
• Practice as method: method is what survives delegation to tools; if it doesn't survive, it wasn't method, it was output
Source: https://futurism.com/artificial-intelligence/a24-fans-meltdown-google-ai-partnership
Teaching:
• Brand loyalty in a yoga shala works like A24's: students come for the lineage and culture, not the marquee teacher, which raises the stakes when tools or methods change
• Frame for students the difference between a tool that augments attention versus one that replaces it, the same fork A24 is navigating
• Use this in a class theme on intention: a storyboard is just a sequence, but the body learning the sequence is the practice
• When introducing tech-assisted features at ashtanga.tech, name the line clearly so students don't feel the Belsky-style hedge
Writing seeds:
• Essay: 'The A24 Problem in Yoga' on how trusted brands lose the room the moment their values appear negotiable
• Shala Daily post on why generative shortcuts in practice (apps that 'sequence for you') feel like prompted storyboards for the body
• Piece for michaeljoelhall.com on Kane Parsons' line about AI as 'symptom of rot' applied to wellness tech and algorithmic self-optimization
• Newsletter seed: 'Tools that preserve creative control' - what that phrase actually requires, in studios and in studios
Idea map:
• Connects to systems literacy: knowing which layer of a system a tool intervenes in determines whether it deskills you or extends you
• Embodiment thread: storyboards vs storyboarded bodies, the difference between previsualizing and proprioception
• Attention as the real asset: A24's fans are defending a culture of attention, the same thing daily practice protects
• Practice as method: method is what survives delegation to tools; if it doesn't survive, it wasn't method, it was output
Source: https://futurism.com/artificial-intelligence/a24-fans-meltdown-google-ai-partnership