Instagram · Jul 15, 2025
Okay, let’s talk about Ashtanga yoga, or rather, what it’s become in the hands of the market.
I’ve often spoken about systems and how they behave, and what I see happening with Ashtanga, particularly on platforms like Instagram, is a classic example of a distortion of purpose within a system.
We have a practice, Ashtanga, that by its very nature demands discipline, patience, and internal focus – tools for transformation and self-realization. It’s designed to help us understand ourselves and regulate our nervous systems, to feel better from the inside out.
Yet, what we often see is a system, driven by commercial imperatives, that reduces it to a “visual commodity.” Suddenly, it’s about aesthetics, hyperflexible bodies, and “bite-sized” content.
This isn’t the whole picture, is it? It’s a feedback loop where what’s easily digestible and visually appealing gets amplified, even if it sacrifices the true essence.
Even I, in my own work, might find myself in a situation where I’m participating in the very system I critique, currently running an ad and using my six-pack (fleeting though she may be) as a vehicle for presenting information to get people into yoga and meditation.
That’s the challenge of working within complex systems – there’s often a degree of complicity just by being a part of them. But the critical point is to always remember the true goal of the system.
Ashtanga, despite these external pressures and misrepresentations, persists. Why? Because, as with any truly effective system, it works. It provides real self-love and deep understanding for those willing to commit and dig deeper. It’s a powerful reminder that while external pressures can distort and simplify, the underlying purpose and effectiveness of a well-designed system can still endure for those who seek its authentic benefits.
Come practice.
I’ve often spoken about systems and how they behave, and what I see happening with Ashtanga, particularly on platforms like Instagram, is a classic example of a distortion of purpose within a system.
We have a practice, Ashtanga, that by its very nature demands discipline, patience, and internal focus – tools for transformation and self-realization. It’s designed to help us understand ourselves and regulate our nervous systems, to feel better from the inside out.
Yet, what we often see is a system, driven by commercial imperatives, that reduces it to a “visual commodity.” Suddenly, it’s about aesthetics, hyperflexible bodies, and “bite-sized” content.
This isn’t the whole picture, is it? It’s a feedback loop where what’s easily digestible and visually appealing gets amplified, even if it sacrifices the true essence.
Even I, in my own work, might find myself in a situation where I’m participating in the very system I critique, currently running an ad and using my six-pack (fleeting though she may be) as a vehicle for presenting information to get people into yoga and meditation.
That’s the challenge of working within complex systems – there’s often a degree of complicity just by being a part of them. But the critical point is to always remember the true goal of the system.
Ashtanga, despite these external pressures and misrepresentations, persists. Why? Because, as with any truly effective system, it works. It provides real self-love and deep understanding for those willing to commit and dig deeper. It’s a powerful reminder that while external pressures can distort and simplify, the underlying purpose and effectiveness of a well-designed system can still endure for those who seek its authentic benefits.
Come practice.