What does Jeff Bezos think is going to happen?

A Kindle user discovers Amazon has remotely disabled downloading new books to their older device, forcing them to either buy new hardware or use other platforms. The author concludes they will now pirate books they've purchased rather than reward Amazon's planned obsolescence, noting the company has eliminated any incentive to continue buying from them.

Teaching:
• When systems betray trust (like Amazon remotely crippling devices), students abandon them—same with practice methods that suddenly add arbitrary barriers or invalidate prior investment
• The Kindle scenario mirrors rigid traditionalism: insisting students need new equipment/authorization when their current practice container works perfectly creates dropout not compliance
• Functional obsolescence in devices parallels teaching that makes previously-learned skills suddenly 'wrong'—both destroy the trust that sustains long-term engagement
• Students invest time/money/attention into practice systems; when those systems unilaterally change terms (like suddenly requiring props, fees, or certifications for access already earned), expect defection not loyalty

Writing seeds:
• Essay: 'The Kindle Principle'—how yoga institutions create artificial scarcity and planned obsolescence (authorization systems, trademarking, required workshops) that mirror Amazon's device-bricking, and why practitioners increasingly route around these barriers
• Post for theyoga.club: 'What happens when your practice container gets remotely bricked'—exploring how sudden rule changes, studio closures, or teacher departures force practitioners to either abandon investment or find workarounds, and what that reveals about system fragility
• Piece on systems literacy: Amazon's move perfectly illustrates misunderstanding incentive structures—the company eliminated its own value proposition, just as yoga organizations do when they add barriers that punish loyal practitioners
• Short essay: 'Pirating your own practice'—when institutions lock down access to knowledge you've already paid for (workshops, trainings, lineage teachings), practitioners develop underground sharing networks, and why this is rational not rebellious

Idea map:
• Perfect example of system failure through misaligned incentives—Amazon destroyed its own value loop, similar to how yoga authorization systems create barriers that drive practitioners to independent study and unlicensed teaching
• Connects to practice as method: the Kindle still functions physically but institutional access is revoked, like how practice knowledge remains embodied even when organizational gatekeeping tries to control it
• Illustrates attention economics: the author won't invest attention in a system that provides zero return, exactly the calculation students make about practice environments that add friction without value
• Demonstrates systems literacy in action: recognizing when a system's design now works against you and consciously choosing to route around it rather than comply with dysfunction

Source: https://reprog.wordpress.com/2026/07/05/what-does-jeff-bezos-think-is-going-to-happen/