But it's a good way to do it. It's good, but it looks a lot more fun on the outside. Like the inside is like, it's kind of tedious, it gets repetitive. People are petty and weird. Fashion people aren't smart. You know, you're dealing with a lot of bureaucracy and timing and schedules and not that much money for that much effort. Because they know people would go because they know people will do it. You know? ◈ 16:17 It's like DJ. You can pay, you can pay a gay guy, like next to nothing, to DJ in Brooklyn, and people will be lining up around the block for that job if you're not doing it. Yeah, yeah, yeah. So it was like, it's…