If the internet is making you angry now, in other words, it's your fault, but a newer concern is the creeping digital atomization that AI will accelerate—the illusion that you are interacting with other people when you're not. A filter bubble for one. Dead internet theory is a popular hyperbolic expression of this condition, but I prefer the Nemesis memo Grey Ocean Strategy, which describes how the waterline of human attention has risen and the titular grey ocean beneath it, ever expanding, is the exclusive realm of recommendation engines, AI agents, and machine-readable parameters.
Dead internet theory → https://en.wikipedia.org/wiki/Dead_Internet_theory
Grey Ocean Strategy → https://nemesisglobal.substack.com/p/grey-ocean-strategy Kneeling Bus (Drew Austin) · source
