Your Bio / About Me Page: Marketing Your Yoga Business
Yoga Alliance offers these tips for writing an effective bio. See the article, Tips for Crafting Your Yoga Bio, for examples that Yoga Alliance has received.
- Share How Yoga Helped You – “Whether a personal anecdote or one backed with research, letting people know about the benefits of yoga might compel someone to sign up for a class.”
- Define Yoga in Your Terms – “With so many perspectives and types of yoga out there, honing in on what your concept of yoga is can help you reach students that connect with your perspective.”
- Dispel Misconceptions – “If relevant to you, you can share some misconceptions you may have had about yoga.”
- Set Expectations – “What can a student expect if they join you for a yoga class?”
- Know Your Audience – “If you have a specialty or enjoy teaching to a particular population…say so.”
- Let Your Personality Shine – “Give students a sense of your personality, even before they’ve had the chance to meet you.”
- Be Brief – “The average reader on the web is not as willing to read a lengthy article, so be brief.”
See also So What Do You Do For a Living? for an in-depth article by a yoga therapist. She shares ways to think about seemingly disparate interests/careers to uncover the cohesive story that is your unique service to share.
Sharing Your Story
Being Clear About Your Personal “Why”
What we have found is the teachers who stand out are the ones who are clear about their own personal “why.” In other words, the teachers that connect with their purpose and are able to speak from that place do not need to worry about standing out. Your “why” is your brand. What makes you unique is your own story… Stay away from a long chronological story. Go right into that one transformative event in your life. What instigated your deep calling to choose a path of helping others as a yoga teacher? Once you identify your “why,” building your brand becomes easy. Do not spend any time or money on branding strategies until you go through this exercise. – Justin Michael Williams and Karen Mozes