Your Elevator Speech & More: Marketing Your Yoga Business

Be comfortable with your “elevator speech,” or how you describe yourself and your teaching when you only have 30 seconds. And be prepared, also, with a slightly longer version to ensure you can eloquently convey what you wish to, as needed, no matter the context.

Consider such topics as these when communicating about your teaching. Know which you consider the most important for you to discuss.

• Stress-Relief
• Pain Relief
• Body Positivity
• Strength
• Challenge
• Flexibility
• Balance
• Alignment-Based Practice
• Adaptive or Therapeutic Practice
• Vinyasa / Flow Practice
• Spirituality
• Yoga Philosophy
• Athletic Performance
• Injury Recovery or Prevention
• Breathwork
• Meditation or Mindfulness